Media and Public Opinion

The media has a large role in globalization, specifically in influencing the public opinion on issues. In the view of some underdeveloped countries, developed countries are wonderful and the ideas of the people in them should be acted on regardless of what they are. This is largely due to the attention of the media on only the positive parts of the culture in these countries. Unless they personally visit the country, people’s only view of countries is based on what they see from the media. This largely impacts public opinion because people base their opinion on what they see. When the media publicizes a major event, sometimes people choose to listen to the views of the media and adopt them as their own instead of researching and forming their own opinion. This can have a negative impact on the world as a whole because when the negative parts about specific countries are not publicized, nobody presses for change. The media can also have positive impacts such as publicizing the starvation of the people in underdeveloped countries, causing people to start campaigns to help them. Media has many positive and negative points, but is a major contributor in keeping the world connected.